Mini-Case Question. If the total sales revenue generated was $100 million, the marketing ROS would be equal to the ________
A) marketing and sales expenses
B) marketing ROI
C) operating income
D) net marketing contribution
E) general and administrative expenses
D
You might also like to view...
For a stock dividend of less than 20 to 25% of the outstanding shares, Stock Dividends is debited for the par value of the stock to be distributed
a. True b. False Indicate whether the statement is true or false
In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations
What will be an ideal response?
An ultimate requirement of listening for information is that the listener
a. is judgmental. b. takes copious notes. c. avoids focusing on nonverbal cues. d. is able to separate fact from fiction and humor from seriousness.
Since its development in ____ by Alexander Graham Bell, the telephone has become one of the most common home and business appliances.
A. 1876 B. 1896 C. 1916 D. 1936