When the customer defines value as low price, the service provider should use prestige pricing.
Answer the following statement true (T) or false (F)
False
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Mercy University's initial ads for the school's new MBA program are most likely intended to create ________
A) reinforcement B) awareness and interest C) preference D) insistence E) conviction
Which statement in a cover message is most skillful in referring the reader to the résumé?
A) Enclosed herein please find my résumé. B) As you will notice from my enclosed résumé, I have over five years of customer service experience. C) Please see my enclosed résumé. D) My résumé is enclosed.
Buyer and seller enter into an agreement to sell a mobile home and lot. Before the deed can be
signed, the mobile home is destroyed by a tornado. Which of the following doctrines would most likely allow the buyer to avoid his contractual obligations? A) Frustration of purpose B) Impossibility C) Failure of a condition precedent D) Commercial impracticality
Describe in brief the most important dimensions of service quality