A 17-month recessionary period that began in 2007 has come to be known as the ______________
a. Bush Recession.
b. Obama Recession.
c. Great Recession.
d. Financial Sector Recession.
c. Great Recession.
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Camping Gear Company had 500 units of inventory on hand at the end of the year. These were recorded at a cost of $14 each using the last-in, first-out (LIFO) method. The current replacement cost is $10 per unit. The selling price charged by Camping Gear Company for each finished product is $17. As a result of recording the adjusting entry as per the lower-of-cost-or-market rule, the gross profit will ________.
A) increase by $5,000 B) decrease by $5,000 C) increase by $2,000 D) decrease by $2,000
Which of these statements accurately describes exploratory informative presentations? a. They should resolve any unanswered questions on the topic. b. Experts on the subject may be tentative with their conclusions. c. They assume the audience has some previous knowledge about the topic. d. They do not invite the audience to learn or discover. ______ is a form of informative presentation that uses entertainment, often in the form of humorous stories, sad tales, or daring narratives of adventure, to inform audiences about important social issues. a. Reality television b. A feature story c. Edutainment d. Fake news ______ informative presentations describe interesting people, places, or events. A key to this type of speech is allowing the audience to imagine interacting with the person,
place, or event. a. Explanatory b. Exploratory c. Demonstrative d. Descriptive
A document that can easily be sent to stakeholders that will give them an at-a-glance understanding of who you are, the business, and its potential, is called the ______.
a. business brief b. pitch deck c. business model canvas d. business plan
Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. Which of the following illustrates communication noise? A. A radio ad for Planet Savers is recorded at a higher volume than the music. B. A TV ad for Yummy Fudge-on-a-Stick features a large group of children singing and eating Yummy ice cream C. A consumer waiting in line for an ice cream cone can't see the sign promoting Cherry Walrus because the store is so crowded. D. A consumer who thinks that environmentally friendly ice cream is a stupid idea decides to try the new Planet Savers flavor anyway. E. All of these examples illustrate noise.