In terms of the use of humor internationally, humor is:
A) used less frequently in other countries
B) often based in one's culture
C) normally transferable to other cultures
D) equally effective in all cultures
B
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Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:
A) it provides secondhand information. B) it is easy and the most economical way of collecting data. C) it means firsthand seeing, feeling, hearing, smelling, and tasting. D) it involves reading and reviewing documents. E) top executives are involved in getting firsthand information.
Past information and forecasts of trends with respect to sales, market share, profitability, technology, population, demographics, and lifestyle can help the researcher understand the underlying marketing research problem
Indicate whether the statement is true or false
In a _________ culture, if an employee asks a manager for a raise and the answer is no, the manager might say, “That could be difficult.”
A. collectivistic B. closed C. low-context D. high-context E. None of these are correct.
How does the airline industry implement the yield management pricing strategy?
What will be an ideal response?