_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
a. Marketing mix
b. Article of incorporation
c. Statement of qualification
d. Marketing audit
ANSWER: d
Perhaps the broadest control device available to marketing managers is the marketing auditâ€"a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization. A marketing audit helps management allocate marketing resources efficiently.
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A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________
A) membership group B) reference group C) laggard D) subculture E) late-majority adopter
Encouraging customers to switch brands is most likely the objective of ________ advertising
A) informative B) reminder C) covert D) persuasive E) institutional
Always includes a subject line
A) Letters B) Memos
A useful tactic for increasing capacity is to redesign a product in order to facilitate more throughput
Indicate whether the statement is true or false