You are working for a company that manufactures bicycles. At this moment, you are attending a meeting for the purpose of setting the direction of the company for the next five years. Because of your quality management training, you would like to see that direction include an emphasis on the overall quality of the organization. Colleagues attending the meeting have asked you to explain the

Question

difference between Juran's Big Q and Little q. Please explain the difference to your colleagues in terms of a bicycle manufacturing company.

What will be an ideal response?

Answer 1

His definition of quality goes beyond the immediate product or moment of service. To Dr. Juran, quality is a concept that needs to be found in all aspects of a business; leaders must manage for quality. To more clearly communicate this concept, Dr. Juran contrasts big Q and little q to show the broad applicability of quality concepts, as shown in Figure in text. Note that big Q extends to all aspects of any organization, regardless of type.