To develop a successful IMC campaign, a practitioner must have ________
A) at least one goal plus measurable objectives
B) the use of mass marketing techniques
C) the development of a global communications strategy
D) the use of broad evaluative measures that cover all audiences
E) a hefty advertising budget
Answer: A
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Speeches about issues are likely to employ either a topical or a(n) __________ organizational
pattern. Fill in the blanks with correct word
The target audience for a news conference is journalists
Indicate whether the statement is true or false
A speech that shows the audience the steps to bake a chocolate cake would be a speech of description
Indicate whether the statement is true or false.
The procedural needs of a small group include such matters as deciding when the group will meet, taking notes during the meeting, and summarizing the group's progress at the end of the meeting.
Answer the following statement true (T) or false (F)