Answer the following statements true (T) or false (F)

1. PR professionals sometimes manage crises.
2. It is more important for a PR practitioner to be a good writer than good at building relationships.
3. In this technology age, with social media and limited text fields, as in Twitter, writing skill is
becoming less important.
4. Uncontrolled media posts are always negative for the client.


1. TRUE
2. FALSE
3. FALSE
4. FALSE

Communication & Mass Media

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A plan to guide a meeting or a list of the things that a group will deal with during its meeting is called a(n):

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Communication & Mass Media

The scientific method combines ______ to advance knowledge.

a. empiricism and interpretivism b. interpretivism and peer review c. peer review and critical theory d. critical theory and empiricism e. empiricism and peer review

Communication & Mass Media

Prestige testimony is testimony from a person the audience

recognizes as an expert in a field related to your topic. Indicate whether the statement is true or false

Communication & Mass Media

Imagery involves which of the following senses?

a. sight b. auditory c. kinesthetic d. olfactory e. all of the above (page 241 right)

Communication & Mass Media