To discover how a target audience might react to a new ad campaign, marketing executives __________
a) brainstorm among themselves
b) conduct focus groups
c) brainstorm with marketing executives from other firms
d) start the campaign and then poll people on its effectiveness
Answer: b
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According to your textbook, the best way to create a sense of anticipation and drama in a speech of introduction is to
A. deliver the speech word for word from a written manuscript. B. tell the audience that the main speaker is an excellent orator. C. give a detailed biography of the main speaker. D. use PowerPoint to explain the main speaker's accomplishments. E. save the name of the main speaker for the end.
Which of the following statements is a symptom of groupthink?
A. A group member tries to assume the role of "devil's advocate." B. Group members feel that their group can do no wrong. C. Group members subdivide into small groups D. Group members are sensitive to status.
The name of Bill Sr.'s steamboat is __________________, a detail linking him to outdated, rural Southern values
Fill in the blank(s) with correct word
A useful approach for thinking through the logic in your reasoning is
A. The Toulmin Model B. The Standpoint Theory C. Deductive reasoning D. Inductive reasoning