Which of the following is true of social media marketing plans?
a. In the early days of social media marketing, many plans were developed for stand-alone campaigns that were not fully integrated into the brand’s promotional mix.
b. Social media marketing plans may serve as stand-alone campaigns or be a fully integrated media choice in the brand’s marcom plan.
c. Social media marketing plans must mirror traditional marcom plans and be fully integrated into the brand’s promotional mix.
d. A & B.
e. A & C.
d. A & B
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Active transport
A. requires an input of ATP. B. occurs in osmosis and facilitated transport. C. is involved in diffusion. D. All of the choices are correct.
A multidomestic strategy tends to be used when a company confronts pressures for local adaptation rather than cost-effectiveness.
Answer the following statement true (T) or false (F)
For many advertisers, particularly those with small trading areas, newspapers and television advertising contain much wasted circulation
Indicate whether the statement is true or false
Which of the following describes the environment in internal control?
A) Internal auditors monitor company controls to safeguard assets, and external auditors monitor the controls to ensure that the accounting records are accurate. B) The environment is the "tone at the top" of the business. C) The environment is designed to ensure that the business earns profit. D) A company must identify its risks.