LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks. The marinade is so popular that LoneStar sells it at its restaurants and also sells it at Kroger supermarkets. This is an example of intensive distribution.
Answer the following statement true (T) or false (F)
False
This is an example of dual distribution (multiple distribution), which occurs when a producer selects two (or more) channels to distribute the same product to target markets. To be intensive distribution, LoneStar would have to offer the product through discount stores, drugstores, supermarkets, and so on.
You might also like to view...
Functional relationships are long-term market exchanges characterized by behavioral loyalty.
Answer the following statement true (T) or false (F)
Which of the following is an example of ethical behavior of the management of a corporation?
A. Executives of the corporation pursue their own personal interests when making important business decisions. B. Payment of bribe by the management of the corporation to foreign governments to obtain business. C. The management of the corporation uses confidential information for personal gain. D. The management actions are often resulting in large gains for themselves and large losses for stockholders. E. The management takes steps to adhere to laws and regulations relating to product safety.
A yacht maker produces customized yachts for a clientele that wants a one-of-a-kind watercraft. This process can be described as:
A) divergent. B) complex. C) specialized. D) hybrid.
Consider a product mix problem, where the decision involves determining the optimal production levels for products X and Y. A unit of X requires 4 hours of labor in department 1 and 6 hours of labor in department 2
A unit of Y requires 3 hours of labor in department 1 and 8 hours of labor in department 2. Currently, 1000 hours of labor time are available in department 1, and 1200 hours of labor time are available in department 2. Furthermore, 400 additional hours of cross-trained workers are available to assign to either department (or split between both). Each unit of X sold returns a $50 profit, while each unit of Y sold returns a $60 profit. All units produced can be sold. Formulate this problem as a linear program. (Hint: Consider introducing other decision variables in addition to the production amounts for X and Y.)