Looking around the room while someone is talking to you is a form of _____ communication
a. verbal
b. nonverbal
c. essential
d. None of the above
B
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Forester, a jewelry store, has developed a sustainable competitive advantage. Which of the following characteristics of Forester is most likely to be the reason for this advantage?
A. Repeat purchases from a vendor due to limited alternatives B. More merchandise C. Knowledgeable and helpful salespeople D. Higher advertising budgets E. Automated warehouses
Micromerchandising is compatible with rationalized retailing
Indicate whether the statement is true or false
A symphony will place ads on radio or TV. The decision should be based on
a. the media that have been used before b. how much money it has to spend c. the media habits of the target audience d. the type of advertising copy desired e. all of the above
Upward communication from lower organizational levels to management involves risk since it is generally feedback to downward communication
Indicate whether the statement is true or false