A measure termed ________ describes how useful an ad message is to the consumer doing the search.

A. relevance
B. impression
C. return on investment
D. awareness
E. reliability


Answer: A

Business

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Commercial paper may serve as a substitute for money payable immediately, or it can be used as a means of extending credit.

Answer the following statement true (T) or false (F)

Business

Although telecommuters have frequent electronic contact with work associates, they often lack a solid human connection

Indicate whether the statement is true or false.

Business

Eide Company, a manufacturer of small appliances, had the following activities, allocated costs, and allocation bases

Activities Allocated Costs Allocation Base Account inquiry (hours) $66,000 2,400 hours Account billing (lines) $42,000 17,000 lines Account verification (accounts) $14,000 21,000 accounts Correspondence (letters) $14,000 1,400 letters The above activities are carried out at two of its regional offices. Activities Northeast Office Midwest Office Account inquiry (hours) 100 hours 250 hours Account billing (lines) 12,000 lines 9,000 lines Account verification (accounts) 1,100 accounts 700 accounts Correspondence (letters) 70 letters 130 letters What is the cost per account for the account verification activity? (Round your answer to the nearest cent.) A) $27.50 B) $3.88 C) $10.00 D) $0.67

Business

The processes for capturing lessons learned continue to evolve, but there are still barriers to effectively mining lessons learned.

Answer the following statement true (T) or false (F)

Business