Digital products have different cost curves than those of regular products because in digitization
A) most costs are variable, and fixed costs are low.
B) most costs are fixed, and variable costs are very low.
C) most costs are fixed, but variable costs are high.
D) all costs are variable.
B
You might also like to view...
A lease of goods is a transfer of the right to possess and use goods belonging to another.
Answer the following statement true (T) or false (F)
If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used
Indicate whether the statement is true or false
If the existing product is being sold to teenagers in one country and new entry involves selling the existing product to teenagers in a new country then this represents a new product use.
Answer the following statement true (T) or false (F)
Under Armour is establishing a ______ pricing objective to maintain or increase its product's sales in relation to total industry sales.
A. return on investment B. survival C. product quality D. market share E. status quo