Linda Rodriguez, CEO of UltraHealth, realizes that she needs to formally communicate to her division vice presidents that the board of directors has increased the firm's profit expectations by 10 percent, and that any vice president whose division underperforms this target will be replaced. What do you think is the best way for Linda to officially communicate this information to her vice presidents?
A. In a horizontal fashion, via formal memo, to maintain equity among the vice presidents.
B. In a downward fashion, via formal memo, to convey expectations and outcomes.
C. In an upward fashion, via formal memo, to maintain positive morale.
D. By the grapevine (informal means) to maintain esprit de corps.
E. By informal conversation, so as to not commit expectations in writing.
Answer: B
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