An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical. This occurred during the implementation phase of the strategic marketing planning process.
Answer the following statement true (T) or false (F)
True
Sometimes a firm's choice of target market and how it pursues this target market can lead to charges of unethical behavior. In this case, Grey Poupon's questionable behavior occurred during the implementation phase.
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Farthington Soccer Supplies purchases merchandise from a supplier on credit, terms 2/10, n/30 for $15,300. Assume the company uses a perpetual inventory system, and records purchases using the gross method. When recording the payment of the invoice within the discount period in its cash payments journal, Farthington would enter:
A. $14,994 in the Accounts Payable Dr. column and $14,994 in the Cash Cr. column. B. $15,300 in the Cash Cr. column and $15,300 in the Accounts Payable Dr. column. C. $15,300 in the Cash Cr. column and $15,300 in the Inventory Dr. column. D. $15,300 in the Inventory Cr. column; $14,994 in the Accounts Payable Dr. column; and $306 in the Inventory Cr. column. E. $15,300 in the Accounts Payable Dr. column; $14,994 in the Cash Cr. column; and $306 in the Inventory Cr. column.
Baby boomers ________
A) were born between 1965 and 1978 B) are currently in their 30s and 40s C) are important to marketers because of the size and wealth of the segment D) are 75 or older E) are the parents of Generation X, not Generation Y
Creating a standard opening or closing to an e-mail is an example of using a template.
Answer the following statement true (T) or false (F)
Leaders must have which of the following traits or competencies?
A) Self-understanding B) High energy C) Integrity D) All of the above