How do marketing organizations benefit from cultural diversity?
What will be an ideal response?
Marketing organizations that hire people of different sexes, races, ethnic groups, and religions benefit from the diverse backgrounds, experiences, and points of views of their employees as they develop strategies for brands to appeal to diverse customer groups.
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Olivia, the owner of The Town Gazette, a small city newspaper, started her business two years ago, believing that there was still enough demand for her product. However, because people are busy and because so much news is now available online, she has seen the demand for her paper drop steadily. Olivia made a decision to change the original direction of the company and focus more on an Internet news service. Olivia is relying on _______ by demonstrating that managers need to think and act as if their company is an unfinished prototype, and by seeing her business as outsiders do.
A. a decision tree B. a knowledge dilemma C. the knee-jerk reaction theory D. evidence-based decision making E. intuition
Jensen is a senior developer for HackersRUs, a company that helps secure management information systems. Jensen's new task is to break into the computer system of one of HackersRUs's top clients to identify system vulnerabilities and plug the holes. What type of hacker is Jensen?
A. Cracker B. White-hat hacker C. Script bunnies D. Black-hat hacker
The higher the price-earnings ratio, the greater the risk to investment
Indicate whether the statement is true or false
The final step in the business unit strategic-planning process is strategy formulation
Indicate whether the statement is true or false