Which of the following is not an element of the promotion mix?
A. sales promotion
B. Internet ordering
C. advertising
D. public relations
E. personal selling
Answer: B
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The five original members of the Central American Common Market (CACM) are El Salvador, Honduras, Guatemala, Panama, and Cost Rica
Indicate whether the statement is true or false
Researchers have shown a positive correlation between employee engagement and ______ organizations.
a. profitable b. ethical c. ecologically sound d. smaller, close-knit
Income before taxes for financial reporting usually differs from taxable income reported to tax authorities. Which of the following is/are not true?
a. Some of the differences may arise because of permanent differences (items that affect income for financial reporting but never affect taxable income, or vice versa). b. Some of the differences may arise because of temporary differences (items that affect income for financial reporting in a different period than for tax reporting). c. The difference between income tax expense and income tax payable represents the tax effects of temporary differences: either the firm will receive future benefits (deferred tax assets) or it must pay future taxes (deferred tax liabilities). d. U.S. GAAP and IFRS require firms to measure income tax expense based on the taxes assessed on the firm by income tax authorities. e. all of the above
Rivalry is intense in nations with conditions of ________ consumer demand, ________ supplier bases, and ________ new entrant potential from related industries.
A. strong; strong; high B. weak; weak; high C. strong; strong; low D. weak; weak; low