Employees and contract workers must be educated about the importance of security so that they will be motivated to understand and follow the security policies
a. True
b. False
Indicate whether the statement is true or false
True
Business
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Brand equity has four components—energized differentiation, relevance, esteem, and knowledge. How are these components combined to produce brand strength and brand stature?
What will be an ideal response?
Business
A ________ is a program that travels from one computer to another but does not attach itself to the operating system of the computer it infects
A) worm B) virus C) Trojan horse D) bot
Business
Advertising is a paid form of nonpersonal communication.
Answer the following statement true (T) or false (F)
Business
A driving force that causes a person to take action to satisfy specific needs is called a(n):
A. instigator B. motive C. enforcer D. stimulus E. belief
Business