In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?
A. business analysis
B. new-product strategy development
C. test marketing
D. idea screening
E. idea generation
Answer: B
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A) New clean technology B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision
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Which ratio would you use to examine a company's ability to pay its debts in the short term?
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