A ______ is a lively description that helps your listeners form a mental image by appealing to their senses of sight, taste, smell, sound, and touch

a. synonym
b. word picture
c. pedagogy
d. symbol


b

Communication & Mass Media

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Which element of a print ad allows the writer to introduce new material that may draw the reader into an ad?

a) Subhead b) Headline c) Illustration d) Body copy

Communication & Mass Media

Sydney was terrified to speak and experienced __________, or "stage fright" every time she had to give a presentation

Fill in the blanks with correct word

Communication & Mass Media

Which of the following is TRUE in regard to expert

testimony? a. It comes from a person the audience recognizes as an expert. b. It tends to be less credible logically. c. If the person giving the testimony is famous, the audience will deem him/her to be credible. d. It has strong emotional appeal.

Communication & Mass Media

Small group communication has two primary dimensions: _____ communication, related to the accomplishment of goals, and _____ communication, related to establishing a group’s social atmosphere

Fill in the blank(s) with correct word.

Communication & Mass Media