Which of the following is TRUE of a figurative analogy?
a. It is considered hard evidence.
b. It is a comparison of things that are actually similar.
c. It is not usually used in speeches.
d. It is often in the form of a metaphor or simile.
d
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The Waterbucks chain of hospitals decided to start a health magazine about different diseases and their respective cures
Since the team wasn't sure if the magazine was something the public could easily understand, they selected random people and gave them each a draft of the magazine. Each person was asked to read the entire publication, and then comment on whether or not it was easy to understand. What technique did the team apply, and how did it help? a) Copy testing; to understand the education level of the audience b) Content analysis; to measure the amount and nature of media coverage c) Omnibus survey; to give the NGO exposure to the thoughts about their messages C d) Focus group; to identify the range of attitudes of the audience
Anthony advises Cynthia on how to word her resume to increase her chances for promotion. As her mentor, Anthony's communication to Cynthia is
a. downward. b. horizontal. c. upward. d. parallel.
The process by which a viewer's basic view of the world can be affected due to watching large amounts of television over time is known as __________
a. agenda setting b. product placement c. cultivation d. uses and gratification e. mainstreaming
_________ is the process of changing or reinforcing attitudes, beliefs, values, or behaviors
Fill in the blank(s) with the appropriate word(s).