Which method is used to assign a set portion of the overall advertising budget for the organization to social media activities?

a. Competitive parity.
b. Creative message.
c. Percentage of ad spend.
d. Budget portioning.
e. Objective and task.


c. Percentage of ad spend.

Business

You might also like to view...

The components of the audit risk model include inherent risk, control risk, and detection risk.

Answer the following statement true (T) or false (F)

Business

Which of the following would not by itself be considered personally identifying information?

A. Social Security Number. B. Passport number. C. Date of birth. D. Driver's License ID.

Business

A well-designed conclusion summarizes key ______ the speaker shared.

Fill in the blank(s) with the appropriate word(s).

Business

A sales return of $25 including tax of $2 would require a:

a. debit to sales returns and allowances for $25. b. credit to sales returns and allowances for $23. c. credit to sales returns and allowances for $25. d. debit to sales returns and allowances for $23.

Business