Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility. Give an example of each.
What will be an ideal response?
Cause promotions and cause-related marketing are two types of corporate social responsibility engagement. However, cause-related marketing involves donations being made to a charity or cause based on a percentage of sales. For example, McDonald’s donating 10% of all cheeseburger sales to the Ronald McDonald House Charities. With cause promotions, an organization donates money to help increase awareness for a cause or charity or help support it, such as a women’s product company financially supporting a campaign to increase awareness about breast cancer screening.
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When your persuasive speech audience opposes your position,
A. expect only incremental change. B. expect to move them far along the continuum toward your position. C. avoid using the comparative advantages pattern of organization. D. avoid using the logical reasons pattern of organization.
Collectivistic workplaces emphasize ____________, while individualistic workplaces emphasize
a. group commitment; personal integrity. b. long work hours; time off. c. pay raises; paid leave. d. domineering leadership; worker equality.
Which question is unlikely to be helpful when evaluating evidence found in Internet sources?
A. Who set up the website? B. When was the last site update? C. Can I confirm the information through other sources? D. How available is this source?
While doing his research, Naoise came across an op-ed in a major newspaper that strongly supported his speech, which intended to argue that vaccines cause autism
How would you advise Naoise on the use of this source? Your ability to distinguish the type of source and its quality shows that you have developed what skill? What will be an ideal response?