Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.
A. inept set
B. loyalty set
C. preference group
D. brand group
E. consideration set
Answer: E
You might also like to view...
Which of the following concepts holds that voluntary disclosure is necessary in order for a firm to compete successfully in the market for risk capital?
a. Signalling theory b. Agency theory c. Information symmetry d. Private contracting
Giving a journalist the right to publish a story first is called
A) an embargo. B) a media mention. C) a lead. D) a pitch. E) an exclusive.
Which statement BEST describes the report introduction?
a. It may be a copy of the report proposal. b. It may be omitted if the report preliminaries include the problem and purpose. c. It provides information needed to understand the rest of the report. d. It should not describe the research methods.
Write the whole number in numerical and word form: 7522
What will be an ideal response?