Explain why it is often to a company's advantage to use a combination of bases to create the most useful segmentation
What will be an ideal response?
It is often to a company's advantage to use psychographic, values, behavioral, and needs segmentation in addition to demographic segmentation. A segment created with only one or two variables may not meet the criteria of a true segment. By using several segmentation bases, a company can identify segments with product needs relevant to the company's products. To gain the potential advantages of more effectively using marketing dollars and creating products and marketing messages to appeal to certain segments, a company should identify consumer segments as closely as possible.
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The following are online interactive tactics being used by companies, except:
A) banner ads B) direct marketing C) e-mail marketing D) blogs
Which of the following statements is true of wire transfers?
A. The Federal Reserve operates a domestic wire transfer system that can be made through New York Clearinghouse Payments System (CHIPS). B. Electronic funds transfers between business and financial institutions are generally referred to as wholesale wire transfers. C. Article 4A of the UCC, which covers wire transfers, includes consumer payments that are covered by the Electronic Funds Transfer Act (EFTA). D. International wire transfer systems are known as "Fedwire."
Organizational culture can be thought of as a social ______ system.
a. science b. psychology c. behavioral d. control system
As a matter of fact, I can truly say that my insurance claim was processed in a timely manner
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