Gaining an audience's attention is best achieved by

a. using "shock tactics."
b. telling a joke to break the ice.
c. relating your topic and purpose to the audience.
d. previewing your key points.
e. all of the above.


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Communication & Mass Media

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Territory that is the exclusive domain of an individual is known as primary territory.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A giant American airplane manufacturer loses its bid to make refueling planes for the U.S. Government. Which of the following would serve as the reason the loss could be attributed to public relations?

A) it was due to fraud B) it was due to a relationship based on the organization and its publics. C) it was due to federal regulations D) it was due to organizational restructuring E) it was due to the bid itself

Communication & Mass Media

Public speaking is considered to be the most formal channel of communication

Indicate whether the statement is true or false.

Communication & Mass Media

_________ speaking is speaking without advance preparation

Fill in the blanks with correct word

Communication & Mass Media