All of the following are advantages of using a concentrated targeting strategy EXCEPT:
A. concentration of resources
B. can better meet the needs of a narrowly defined segment
C. allows some small firms to better compete with larger firms
D. strong positioning
E. high cannibalization
Answer: E
You might also like to view...
In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery
If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state. Indicate whether the statement is true or false
When integrating a visual into the text,
A) place all visuals at the end of the text in an appendix. B) avoid the use of titles or other descriptors. C) switch back and forth between visuals and words. D) refer to the visuals in the text. E) use sidebars.
To find an error, you should first
a. re-post every entry; b. find the difference between the debits and the credits; c. erase questionable entries; d. trace all postings; e. double check your addition.
Which statement BESTdescribes meeting agendas?
a. Few organizations or committees useagendas. b. Agendas waste time and effort because people seldom read them. c. Agendas are intended to keep a meeting moving toward its objective. d. A committee chairperson should allow no deviation from a published agenda.