Why did advertisers during the mid-twentienth century believe that every advertisement must point out their product's unique selling proposition?
What will be an ideal response?
The USP (unique selling proposition) refers to product features that differentiate it from competitive products. It was an extension of the product differentiation strategy. It was believed at this time that consumers would not be influenced by ads to buy a product unless the ad explained why they should buy that specific product and not some other.
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When using goal-setting theory to motivate employees, managers should
A. set targets that are just out of employees' reach. B. help workers understand and accept the goals. C. set general goals that are emotionally appealing. D. hold employees responsible for getting their own feedback. E. set goals that are easily achievable.
The association technique requires the respondent to construct a response in the form of a story, dialogue, or description
Indicate whether the statement is true or false
Which is the foundational (first) level of business responsibilities according to the CSR Pyramid?
A. legal B. economic C. philanthropic D. ethical
The contents of employees' company lockers are generally:
A. private B. not private C. subject to arbitrary searches D. under management control E. company property