The Mediterranean Cafe features light cuisine and folk entertainment. It is located in the middle of an upper-class neighborhood. The owners want to know where the customer base lives so that they can send direct mail to those areas. For the last several weeks, employees scoped the parking lot noting license plate numbers so they could have a private research company trace them to the owners. Which of the following is the Mediterranean Café engaging in?
A. Residential research
B. Financial demographics
C. Customer clustering
D. Geographic research
E. Customer spotting
Answer: E
You might also like to view...
Insuring a factory is classified as a(n) __________-level activity in an activity-based costing system
A) operations B) batch C) unit D) facility
Halbeck, LLC was negligent in its audit of E-treme, Inc Unbeknownst to Halbeck, E-treme used the financial statements to secure a loan from Great State Bank. Under the Ultramares doctrine, Halbeck will be liable to Great State Bank for its losses on the loan
a. True b. False Indicate whether the statement is true or false
The subprime mortgage market grew :
a. From $35 billion to $40 billion from 1994 to 2004. b. From $35 billion to $85 billion from 1994 to 2004. c. From $35 billion to $401 billion from 1994 to 2004. d. None of the above
What is not a correct statement concerning promoters?
A) Promoters are generally active before the corporation is formed. B) Two (2 ) or more promoters are required to form a corporation. C) Promoters are fiduciaries with respect to the corporation and its shareholders. D) Promoters are liable for any torts that they commit while promoting the corporation.