Imitation strategies:
A. require expensive and extensive research.
B. does not provide organizational legitimacy.
C. are rare and inimitable.
D. can enhance a firm's performance.
Answer: D
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Indicate whether the statement is true or false
After the dentist spent almost $600 to purchase the Apollo Whitening System to use with patients who want their teeth bleached, he learned that a more efficient system with fewer potential side effects was available for $400. From this information you know the dentist most likely experienced:
A. purchase satisfaction. B. misinformation. C. information overload. D. a communication barrier. E. purchase dissonance.
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Answer the following statement true (T) or false (F)
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Fill in the blank(s) with correct word