A plan for the optimal use of advertising, personal selling, sales promotion, and public relations is called a:
A. promotional strategy
B. set of promotion goals
C. marketing mix
D. communication mix
E. selling plan
Answer: A
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If the level of activity increases,
a. variable cost per unit and total fixed costs increase. b. fixed cost per unit and total variable cost increase. c. total cost will increase and fixed cost per unit will decrease. d. variable cost per unit and total cost increase.
Gains and losses on derivatives not designated as hedges of a specific risk, gains and losses on fair value hedges, and the ineffective portion of cash flow hedges affect net income simultaneously with changes in fair value
Indicate whether the statement is true or false
An indorser is allowed to indorse an instrument so as to make the indorsee his collecting agent
Indicate whether the statement is true or false
While unions cannot make direct contributions to political candidates, but they can establish _______________________ that can directly support candidates.
Fill in the blank(s) with the appropriate word(s).