In modeling online consumer behavior, the concept of "consumer skills" refers to the:
A) education level of the consumer.
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer.
C
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The percentage of dissatisfied customers who complain is estimated to be about _____.
a. 5–10 percent b. 10–25 percent c. 25–50 percent d. over 50 percent
When determining whether to record an asset as a fixed asset, what two criteria must be met?
A) Must be an investment and must be long lived. B) Must be long lived and must use the asset in a productive manner. C) Must be long lived and must be a tangible asset. D) Must be a tangible asset and must be an investment.
Common expressions known as clichés are effective in business writing because they are universally understood and conversational
Indicate whether the statement is true or false
The issuance of a stock dividend will:
A. not affect total equity. B. decrease total assets. C. decrease paid-in capital. D. increase retained earnings.