Several brands have utilized social media in many ways to create impact of visuals to generate social media awareness. Which campaign did this effectively?
A. Movember Campaign
B. Meet Graham
C. Marc Jacobs and his UK store launch
D. Amarula’s influencer campaign
B. Meet Graham
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You are speaking in favor of medical marijuana to a group of people who are opposed to its development or use. A good strategy is to use the Monroe Motivated Sequence, where you shock them with an extreme position and then move back to a more moderate one.
Answer the following statement true (T) or false (F)
Millennial generation applicants want and seek extensive information about each position and organization prior to an interview.
Answer the following statement true (T) or false (F)
In Max's speech on skiing, he is trying to decide whether or not to tell the audience in his introduction that he has been skiing since he was just a kid. He wonders if this will help or hurt his credibility
What advice from your book applies here? a. Ted should avoid describing his experience with the topic because he will appear to be a "know-it-all" and will sound condescending to his audience. b. Ted should give a brief, credibility-building explanation of his experience with the topic. c. Ted should give a full explanation of his experience with the topic, including when he started skiing, how many years he's skied, how often he skis, etc. d. For the sake of suspense, Ted should wait until his conclusion to describe his skiing experience.