Retailers can minimize the time taken to get a problem resolved and increase customer satisfaction by
A. empowering the first contact employee to act quickly to solve the problem.
B. assuming what the customer is complaining about or what solution the customer is seeking.
C. directing customers to leave feedback on the store's website.
D. minimizing the personal attention given to the customer and resolving the problem abruptly.
E. referring the customer to several different employees to get the problem resolved.
Answer: A
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