A trademark can be registered even before it is actually used in commerce so long as the
registrant verifies a bona fide intention to use the mark in commerce and actually does so within
six months.
Indicate whether the statement is true or false
TRUE
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Tums claims to have the most acid-reducing components of any antacid. In what way is the brand's category membership being conveyed?
A) comparing to exemplars B) relying on the product descriptor C) announcing category benefits D) focusing on reliability E) persuasion based on believability
A ________ is one where both parties involved in a contract are under a mistaken belief about a material fact.
A. mutual mistake B. state of duress C. unilateral mistake D. state of undue influence
The physical design of letters, numbers and text characters are referred to as what?
A) Graphic designs B) Typeface C) Justified margins D) Ragged margins E) White space
________ refers to activities that communicate the merits of the product and persuade target customers to buy it
A) Position B) Promotion C) Pricing D) Segmentation E) Prospecting