Because of strict consumer privacy regulations, invasion of privacy is no longer a concern for the direct marketing industry
Indicate whether the statement is true or false
FALSE
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In Cummings and Daellenbach’s study, reviewing papers in Long Range Planning, what are the recurring themes that constitute the baseline of strategy research in the last 40 years?
a. Corporate b. Technology c. Mergers and acquisitions d. All of the above
Marginal productivity theory states that:
A. unless an employee can produce something of value from his/her job equal to the value received in wages, it will not be worthwhile for an employer to hire that employee. B. both employees and management will act opportunistically to obtain the most favourable exchange possible. C. an employee can produce anything of value if the profit margin of a product or service is large enough for the employer to reap. D. people are concerned about fairness of the reward outcomes exchanged for employee inputs. E. people cognitively evaluate potential behaviours in relation to rewards offered in exchange.
Which of the following mechanisms would be most likely to help motivate managers to act in the best interests of shareholders?
A. Decrease the use of restrictive covenants in bond agreements. B. Take actions that reduce the possibility of a hostile takeover. C. Elect a board of directors that allows managers greater freedom of action. D. Increase the proportion of executive compensation that comes from stock options and reduce the proportion that is paid as cash salaries. E. Eliminate a requirement that members of the board of directors have a substantial investment in the firm's stock.
Which of the following is a creative factor that is used in determining frequency levels?
A. target group B. scheduling C. attentiveness D. message variation E. clutter