Anne appears in a television commercial for a local chiropractor. She tells the audience how she suffered from migraine headaches several times a month. However, once she started treatment at this particular chiropractor, her headaches disappeared. She claimed, "I kept expecting them to come back, but they didn't. I have a whole new lease on life, thanks to Peavy Chiropractic!" Which type of ad is this?

A) single message
B) two-sided message
C) comparative ad
D) testimonial ad
E) demonstration


D) testimonial ad

Psychology

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What does arousal of the sympathetic division of the Autonomic Nervous System do?

What will be an ideal response?

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Megan is four years old. Her parents tend to restrict her play by choosing activities for her

They also have told her that she asks too many questions. According to Erikson, Megan is likely to develop a. role confusion. b. guilt. c. mistrust. d. inferiority.

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Which statement about prenatal marijuana exposure is true?

A. Some studies show a link between exposure and later aggression in childhood and adolescence. B. Its lasting consequences are well-established and understood. C. Studies show no negative effects of exposure. D. It is linked to an array of physical malformations.

Psychology