The most striking characteristic of magazine development in the second half of the 20th century has been a trend toward:

a. fiction.
b. targeted audiences.
c. news digests.
d. general-interest reporting.


ANSWER: b

Communication & Mass Media

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Western cultures typically understand the following concept as the habitual embodiment of virtues such as courage, temperament, wisdom, justice, fairness, generosity, gentleness, patience, truthfulness, and trustworthiness

a. ambiguity b. moral character c. demagoguery d. moral exclusion

Communication & Mass Media

Raymond is playing with his children while simultaneously watching a basketball game on television. It is important that he pay attention to the game and the panel's discussion during half time

He is a sports writer and needs to finalize his report for the following day's print. Which factor influences Raymond's perception in this scenario, and why? a) Attention; he is a sports writer b) Reception; he is a sports writer. c) Attention; he is a responsible father. d) Reception; he is a responsible father.

Communication & Mass Media

Both verbal and nonverbal communication are symbolic, guided by constitutive and regulative rules, and are culture bound.

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is correct?

A. Illustrators are commonly used signs that stand for an idea or concept within a culture. B. Regulators are nonverbal cues that serve the communicator, as in scratching the head. C. Emblems are things people wear or use that give a nonverbal message. D. All of the above. E. None of the above.

Communication & Mass Media