Although sexually-oriented ads attract attention, brand recall for ads using a sex appeal is lower than ads using some other type of appeal
Indicate whether the statement is true or false
TRUE
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The text discusses three approaches to combining overall cost leadership and differentiation competitive advantages. These are the following, except
A. automated and flexible manufacturing systems. B. coordinating the 'extended' value chain by way of information technology. C. exploiting the profit pool concept for competitive advantage. D. deriving benefits from highly focused and high technology markets.
Most reports are divided into __________________________
a. two categories b. publishable sectors c. clearly marked sections d. print and electronic copies
The passage of federal securities disclosure laws occurred largely as the result of:
A) ?voluntary self-regulation by ethics experts in the securities industry B) ?the stock market crash of 1929. C) ?changes in the international market for securities and negotiable instruments. D) ?legislative changes protecting debtors and creditors.
Distribution decisions have little influence on the rest of the marketing mix.
Answer the following statement true (T) or false (F)