Nielsen’s diary methodology is used in each of the 200+ television markets in the United States in November, February, May, and July of each year. These measurement periods are known in the industry as
Fill in the blank(s) with the appropriate word(s).
sweeps
Communication & Mass Media
You might also like to view...
A collectivist culture values which of the following:
A. relationships among group members. B. independence. C. self-reliance. D. equality.
Communication & Mass Media
Write a specific purpose for a speech to report
What will be an ideal response?
Communication & Mass Media
When you encounter a different culture and become confused, anxious, and uncertain, you
are probably experiencing culture shock. Indicate whether the statement is true or false
Communication & Mass Media
The primary activity in a live on-air situation is mixing sound sources through the:
a. board b. mixer c. console d. both A & B e. none of these
Communication & Mass Media