Which of the following best illustrates a breakthrough opportunity?

A. A nurse realizes that the growing number of older people will increase the demand for nursing home services, so she quits her job and opens a quality nursing center for the elderly.
B. A drug company develops a patented pill that people can take once a year and safely avoid catching a cold.
C. A recording company's new CD gets unexpected national publicity on MTV, and almost every teenager wants a copy for Christmas.
D. A wireless phone company introduces a new service that offers more free weekend minutes than any other service in its market area.
E. A bank puts its credit card machines in convenient drive-up locations-so they will be more convenient for customers.


Answer: B

Business

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