Once a company has decided to employ a particular generic competitive strategy, then it must make the following additional strategic choices, except whether to
A. create and deploy company resources to cause rivals to defend themselves.
B. display a strong bias for swift, decisive, and overwhelming actions to overpower rivals.
C. focus on building competitive advantages.
D. pay special attention to buyer segments that a rival is already serving.
E. employ the element of surprise as opposed to doing what rivals expect and are prepared for.
Answer: D
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