Answer the following statement(s) true (T) or false (F)
1. When a large group of customers has similar needs for a product the market segmentation approach to marketing strategy is most appropriate.
2. Rolls Royce uses the concentration approach to focus on a distinct market segment.
3. General Motors uses a concentration approach to marketing strategy.
4. Demographic segmentation divides a market into personal characteristics such as age, income, sex, and education.
5. The median age of the U.S. population is getting older.
1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE
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Discuss three sources of exposure (threats) to the operating system
Which of the following is a risk that firms must consider prior to expanding abroad?
A) The domestic consumers may prefer low-priced products. B) The market in the foreign country may be too similar to the domestic market. C) Consumers in the foreign country may be very particular about quality. D) The foreign country may have very low pollution control standards. E) Management may not understand the foreign country's business culture.
The systems and procedures tool that is especially useful for illustrating what happens to each copy of a multiple-copy form set is the
A. Flow process chart. B. Operator-machine process chart. C. EDP block diagram. D. Horizontal flow process chart.
Project management control is the term that has emerged to reflect how organizations oversee their project management systems.
Answer the following statement true (T) or false (F)