The difference between what a guest expects and what the organization delivers is known as a ______.
a. service gap
b. service slack
c. service failure
d. service recovery
a. service gap
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Which of the following is FALSE concerning a persuasive claim message?
a. It should use a deductive sequence. b. It should ask for the adjustment late in the message. c. It should stress an appeal throughout the message. d. It should remind the receiver of a benefit that occurs from doing as asked.
Grant Company reported the following on its income statement: Income before income taxes $420,000 Income tax expense 120,000 Net income $300,000 An analysis of the income statement revealed that interest expense was $60,000. Grant Company's times interest earned was
A) 8 times B) 7 times C) 6 times D) 5 times
If each Jerk Store location is acting independently, how many packets of seasoning should they stock?
A) 2840 B) 3069 C) 3233 D) 3678
Which of the following is a basic role of packaging in distribution?
I. Identify the product. II. Contain and protect the product. III. Contribute to physical distribution efficiency. IV. Be an important part of the marketing program. A) I, II, III and IV B) II, III and IV only C) I, II and III only D) I, II and IV only E) none of the above