Identify and describe three things that affect customer lifetime value
What will be an ideal response?
Customer lifetime value is affected by revenue and by the costs of customer acquisition, retention, and cross-selling. Acquisition depends on the number of prospects, the acquisition probability of a prospect, and acquisition spending per prospect.
Retention is influenced by the retention rate and retention spending level.
Add-on spending is a function of the efficiency of add-on selling, the number of add-on selling offers given to existing customers, and the response rate to new offers.
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Research questions should…
a. be testable b. be phrased in term of operational definitions c. ask if there is no difference between variables d. none of the above
In Oracle12c, a(n) ____ allows a series of DML actions to occur
a. Inline view b. MERGE statement c. DML subquery d. None of the above
In a process design, an activity refers to a group of tasks needed to create and deliver an intermediate or final output
Indicate whether the statement is true or false