Common sense suggests that fear appeals are among the most potent appeals to audiences, but research has disproved this belief
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true
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Phrasing the thesis of your speech clearly helps you to identify exactly what you want to say to your audience
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According to Communication Accommodation Theory, when we sense that another group has more power than we do, we often resent and reject their style of communicating
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If you were focusing on the issue of relaxation versus rigidity, you would probably be concerned with
a. proximity. b. facial expressions. c. posture. d. gestures.
Which of the following models of PR practice is found most often in excellent PR programs?
a. press agentry b. public information c. two-way asymmetric d. two-way symmetric