When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as
A. relationship marketing.
B. marketing allegiance.
C. marketing philanthropy.
D. cause marketing.
E. transactional marketing.
Answer: D
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Which of the following jobs are least likely to be taken over by automation?
A. knowledge-work jobs that require creativity and problem solving B. bookkeeping jobs C. clerical jobs D. assembly-line jobs E. jobs that require unskilled labor
The first step in the IMC planning process is to review the marketing plan and objectives.
Answer the following statement true (T) or false (F)
?Corporate strategic planners focus on dimensions such as competition, diversification, differentiation, environmental focus, and interrelationships among SBUs.
Answer the following statement true (T) or false (F)
How does the SBA define a small business? Approximately what percentage of all businesses in the United States are considered "small"?
What will be an ideal response?