Term for a percentage of the total available audience

A. rating B. share C. average quarter-hour persons D. cume E. reach


A. rating

Communication & Mass Media

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Long-form journalism is just one of the many innovations of magazines

Indicate whether this statement is true or false.

Communication & Mass Media

"How many years have you served in the job?" is an example of a closed-ended question

Indicate whether the statement is true or false

Communication & Mass Media

Around 1915, the movie industry moved to Hollywood because the climate of New York was not conducive to making movies

Indicate whether the statement is true or false.

Communication & Mass Media

When writing a speech, it is important to ________

A) use concrete words and images B) use precise nouns and verbs C) place attribution after a quotation D) A and B E) all of the above

Communication & Mass Media