Explain what a trademark is and list the four different types of "marks" that can be protected under trademark law. Explain how each mark is used
A trademark is any combination of words and symbols that a business uses to identify its products and services and distinguish them from others. Trademarks are important to both businesses and consumers. Often, the terms "trademark" or "mark" are used to refer to both trademarks and service marks. Technically, though, a trademark is affixed to goods in interstate commerce A service mark identifies services, not products. For example, Burger King is a service mark. Certification marks are words or symbols used by a person or organization to verify that certain products or services produced by others meet certain standards. An example of a certification mark would be the Good Housekeeping Seal of Approval. A collective mark is used to identify a group, such as the Rotary or Boy Scouts.
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Which of the following is most likely a drawback of contract manufacturing?
A) There are low chances of quickly starting the process. B) There is decreased control over the manufacturing process. C) There are significant political and economic risks involved. D) There is little opportunity of later forming a partnership. E) There is no possibility of buying out the local manufacturer.
Cradle-to-grave provides logistics support throughout the entire system or life of the product.
Answer the following statement true (T) or false (F)
What does an effective asset allocation strategy provide to an investor?
A) An effective diversification strategy B) An opportunity to maximize their returns based on appropriate risk. C) An opportunity to minimize their losses based on appropriate risk. D) All of the above are correct E) All but A are correct.
Bettina would like to improve the quality of the dining experience in her cafe. To achieve this, Bettina's efforts should begin with a focus on
A. customers. B. employees. C. management. D. operations.